Utilizing a multi-step approach, I evaluate your university’s existing technologies and clarify what we can do to solve your current challenges. I then identify opportunities using new technologies, as well as the way your team will implement new processes, and create action plans to make them a reality.

STEP 1

Develop a project charter-identify the project team, the goals and objectives of your university, and activities required to achieve goals

STEP 2

Gather user stories to understand the current approach and evaluate existing technologies

STEP 3

Using the stories and project goals, build a list of requirements that will be utilized to identify technology solutions

STEP 4

Identify solutions and opportunities that can meet requirements

STEP 5

Prioritize implementation around defined goals

My strategy for successful recruitment of prospects involves three levels.

LEVEL 1

The experience that your institution delivers to a prospective student with each point of contact, called “touchpoints.” Touchpoints establish not only a deliverable promise to a potential customer as to what you offer, but also imply what isn’t included in that promise.

LEVEL 2

Merging the use of those touchpoints to the capabilities of the team you have in place. Establishing methods of outreach to prospective students needs to be feasible for the organization you actually have, no matter the size. We’ll determine what’s realistic for everyone on your team.

LEVEL 3

Taking both the touchpoint experience and the institutional capabilities, I then analyze the real-time data for your university. This involves laying out an easy-to-understand pathway that shows you the budgetary bottom line for obtaining leads, and tying those expenditures to outcomes that are connected to YOUR goals.

The niche of continuing education has unique needs apart from the typical degree program cycle of application→acceptance→registration fee as a condition of admission. I can help you build a direct to consumer “shopping cart” that turns non-credit-based seats into immediate inventory using either your existing CRM system or one that I implement for your organization. The goal is for all departments involved in the registration process to be seamlessly and simultaneously notified when a new student enrolls.

Brand expression involves communicating your institutional promises through prospective student touchpoints — but what are those promises? I will guide you through three steps to clarify your branding strategy:

STEP 1

The why. This helps develop emotional resonance between your institution and a prospect.

STEP 2

The how. How is your university different from others? We’ll focus on creating a signal in all of the higher education marketing noise that engages prospects and makes your promises clear.

STEP 3

The what. What exactly is your product, and what are you offering to prospects? Seal the deal with prospects who want what you’re promising.

Leaders are faced with fresh challenges on a daily basis, and having an outsider’s perspective from someone with my experience and broad exposure to trends is invaluable. Leverage my strategic expertise by meeting with me to analyze the issue from every possible viewpoint and brainstorm solutions. From budgetary models to business plans, I can provide your university with the outside perspective that it needs to be competitive in the market.