HELPING COLLEGES AND UNIVERSITIES USE CURRENT TECHNOLOGY TO INCREASE ACCESS TO EDUCATION FOR STUDENTS AND PROVIDE REAL-TIME DATA INSIGHTS.
Student expectations and needs have evolved, and universities must leverage technology to meet students where they are with story-based content, mobile capabilities, and cookie-based websites. This may feel daunting, but I have the knowledge and expertise to help higher education institutions meet those expectations. Many of my clients contact me initially because they feel stuck or are unsure about the next steps. I use a proven approach to help them achieve the clarity they need to prioritize outcomes and make complex decisions that ultimately lead to a demonstrably successful innovation.
“Guy is a phenomenal consultant that teaches you while supporting your project. He pushes you to look at your project from many perspectives and often outside your comfort zone. I thoroughly enjoyed working with Guy on our Salesforce and Marketing Cloud project. He is resourceful, knowledgeable, well-connected, insightful, transparent, and worth the investment to achieve success in your project. His accomplishments and experiences in higher education are invaluable, relatable, and appreciated. He is the piece of the strategy that leads to achieving measurable, quality results on time and on budget. Without hesitation, I highly recommended Guy and look forward to the next opportunity to work with him.”
-Shonta Sellers, Director of Marketing & Communications and Director of Diversity, Equity & Inclusion Initiatives at JMU School of Professional & Continuing Education
“Guy is one of the most honest and thoughtful partners that I’ve ever worked with, not to mention one of the most intelligent. His objective is to seek solutions that are in the best interest of his client and the project(s) they are partnering on. He is not afraid to say no (and provide supporting rationale and/or data) to client requests that are ultimately not in the best interest of their overall business goals. I didn’t expect to have a true partner in the process, one who educates every step of the way and goes out of his way to make sure we know the process for arriving at each decision point. I also didn’t expect to have … wait for it … FUN!"
Katie Klein, Marketing Director at Chico State University