ABOUT

With more than fifteen years of experience developing and deploying strategic marketing, recruiting, and enrollment management strategies, I help colleges and universities navigate volatile markets, ever-changing technology environments, and rapidly shifting consumer needs. Higher education is a niche market. As your strategic consultant, I know the competitive pressure you’re up against, your budgetary concerns, your internal environment, and your vision.

I’ve worked with institutional leadership, faculty members, and everyone in between. The majority of projects I work on involve some kind of technology transition. Even though technology is part of the ultimate deliverable, the focus of my work is often on creating an intentional experience, building better relationships with constituents, and optimizing internal processes.

My expertise includes planning and operationalizing initiatives from small projects to enterprise-level deployments, integrating technology, and creating buy-in and cohesion amongst all higher education institutional stakeholders. I also specialize in developing project charters for complex projects as well as leading projects with a focus on achieving tangible and observable outcomes.

I frequently write on timely issues related to higher education; work with leading public and private schools such as Georgetown University, Virginia Tech, the California State University system, and more; and speak at conferences or with journalists on matters relevant to higher education, the role of technology in marketing and recruiting, and changing consumer behaviors.